01
From ranking to being cited
SEO fights for position #1 on a results page. GEO ensures AI engines cite your brand inside the answer itself — where the click never happens, but the decision does.
Generative Engine Optimization Agency
Lumier Digital — Generative Engine Optimization Agency
Search is no longer a list of links — it’s an answer. We engineer your brand to be that answer in ChatGPT, Perplexity, Gemini and Google’s AI Overviews.
We optimize your visibility across: ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Copilot, Grok, Meta AI
What is GEO
Generative Engine Optimization is the discipline of making your brand the answer AI gives.
Hundreds of millions of people now ask AI instead of searching. When they ask “What's the best agency for X?” or “Which product should I buy?” — the engine gives one synthesized answer, not ten links.
If your brand isn't in that answer, you are invisible to the fastest growing channel in history. GEO is how you get in — deliberately, measurably, and before your competitors do.
02
From keywords to entities
LLMs don’t match keywords — they understand entities, relationships and authority. GEO structures your content, schema and digital footprint so models recognize you as the definitive source.
03
From traffic to trust
When ChatGPT or Perplexity recommends your brand by name, that recommendation carries the trust of the AI itself. One citation in an answer converts better than ten blue links.
04
From pages to knowledge
AI engines synthesize from your entire footprint: your site, reviews, Wikipedia, Reddit, press, structured data. GEO orchestrates every signal to shape what machines say about you.
Services
Three ways we make you unmissable
We audit exactly what AI engines say about your brand today, then systematically re-engineer every signal — content, schema, mentions, authority — until you are the answer they give.
- AI visibility audit — how every major engine currently describes you
- Entity & knowledge-graph engineering across your digital footprint
- Content architecture engineered for LLM citation and retrieval
- Structured data, llms.txt and machine-readable authority signals
- Monthly share-of-answer tracking across ChatGPT, Perplexity & Gemini
Process
A method, not magic
Phase 01
Illuminate
We interrogate every major AI engine about your brand, your competitors and your category. You receive a complete map of your current AI visibility — what engines say, what they omit, and why.
Phase 02
Architect
We design your GEO blueprint: the entities to own, the questions to answer, the authority signals to build, and the technical foundation your platforms need — prioritized by impact.
Phase 03
Engineer
We execute. Content re-engineered for citation, structured data deployed, digital footprint consolidated, GEO-native pages built. Every change measured against how engines respond.
Phase 04
Compound
AI visibility compounds. We track your share-of-answer monthly, respond to model updates, and keep widening the gap between you and everyone still optimizing for a search page from 2015.
Why now
The window is open. It won't stay open.
0M+
people use ChatGPT every week — asking the questions your customers are asking too
Source: OpenAI, 2025
0%
projected decline in traditional search engine volume by 2026 as buyers move to AI answers
Source: Gartner, 2024
0%
growth in AI-search referral traffic to U.S. retail sites in just eight months
Source: Adobe Analytics, 2025
0×
higher conversion rate from AI search visitors versus classic organic — they arrive pre-convinced
Source: Semrush, 2025
Our conviction — not a statistic
“Being recommended by an AI engine is the highest-trust placement that has ever existed in marketing. There is no ad label. There is no position two.”
Selected work
Share-of-answer is the score
Engagement structures shown with illustrative trajectories. Verified figures available on request under NDA.
FAQ
Everything, explained
Precision matters to us. If your question isn't here, ask us directly — we answer every inquiry personally.
SEO optimizes for ranking positions on a search results page. GEO optimizes for being cited inside AI-generated answers. They overlap — strong technical foundations help both — but GEO requires entity engineering, citation-worthy content structures, cross-platform authority signals and machine-readable data that classic SEO never needed. Most importantly: in SEO, position #2 still gets clicks. In generative answers, there is usually only one recommendation.