B2B SaaSGEO Strategy & Optimization
From absent to first-named in the questions that close deals
A mid-market B2B SaaS company was invisible when buyers asked AI engines for tools in its category — while two competitors were named in nearly every answer.
4%
Share-of-answer at start
41%
Share-of-answer at report
6 months
Engagement timeframe
The trajectory
Month by month, answer by answer
Share-of-answer across the tracked question set, measured monthly on five engines.
The challenge
The engines’ citation patterns showed they trusted two review platforms and a handful of comparison articles — none of which framed the client accurately. The client’s own site was a single-page-app the crawlers could barely parse.
What we did
- 01
Rebuilt the content architecture answer-first: definitions, comparisons and pricing questions restructured for citation
- 02
Deployed full schema.org coverage, llms.txt, and server-rendered pages the AI crawlers could actually read
- 03
Corrected and enriched the third-party record: review platforms, directories and two earned comparison placements
- 04
Monthly share-of-answer tracking across a 120-question buyer set on five engines
The outcomes
Share-of-answer moved from 4% to 41% across the tracked question set in six months
Named in Perplexity answers for the category head question within seven weeks
Demo requests attributed to AI referrals became a tracked, growing pipeline source
Engagement structure shown with an illustrative trajectory. Client name and verified figures available on request under NDA.